Culture

The marketing campaign for Greta Gerwig's "Barbie" (2023) has been nothing short of phenomenal. Months before its release, the film's promotion strategy created a global buzz, turning "Barbie Pink" into a ubiquitous presence across social media, theaters, and retail spaces. The campaign's success stems from its multifaceted approach, blending nostalgia with innovative marketing tactics.

From K-dramas and K-beauty to K-Fashion and K-Pop, media consumption hasn’t taken us this far for us to turn a blind...