More

    Blog

    We stay on top of current goings-on, intriguing stories, and important conversations across pop culture, food, style, travel, and more. There’s always a story in every turn, and each one reveals a lot about who we are as people.

    This Barbie is: a Marketing Mastermind!

    This is actually Barbie’s world, and we’re just living in it. Undeniably, Greta Gerwig’s Barbie (2023) is a HIT! Bringing nostalgia galore to the table, Mattel’s Barbie brings the doll’s...

    TikTok: The New Era of Content Marketing

    TikTok, like any other social media app, helps content reach its intended and/or different audiences—but one thing that sets it apart is that it is a video-based content-making platform,...

    Has it really been 4 years already?

    It’s been an exhilarating four years of telling beautiful stories, and we look forward to entering the next chapter. This journey has been a process of improvement and discovery, allowing...

    About time we acknowledge the Hallyu Wave

    From K-dramas and K-beauty to K-Fashion and K-Pop, media consumption hasn’t taken us this far for us to turn a blind eye to the wave of influence emerging from...

    Knowing your A to I: How ChatGPT is changing the Copywriting scene

    Copywriting is a crucial aspect of digital marketing, and it involves crafting compelling and persuasive content that captures the attention of the target audience and drives them towards a...

    4 Content Marketing Trends that disrupt the way Social Media Marketing is done in 2023

    The rising trends on social media have always impacted the way we consume and create online content.  With the advent of platforms like TikTok and BeReal, the algorithm-driven approach...

    Shows

    Our shows offer an illuminating lens into the arts, culture, and urban life as we get intimately close with the country’s most interesting figures, industries, and trades. Each episode is a unique adventure, but also inquires about the things that connect us as humans.

    8 Ball: Alvin Aguilar

    Jump in the ring with MMA fighter Alvin Aguilar as he gives us the lowdown – and more! – in this episode of 8 Ball.

    8 Ball: Albert Nicolas

    We dare you to spend a hot minute with Albert Nicolas and not fall in love.

    Mia Ayesa: When passion strikes…

    Let Mia Ayesa’s immeasurable passion as a DJ inspire you in this special edition of Influences.

    Alvin Aguilar: What makes a champion

    We share the cage with the father of MMA in the Philippines, Alvin Aguilar.

    What the Food?!: Chicken Helmet with Dra. Vicky Belo

    In the premiere episode of What the Food?!, chef Reggie Aspiras takes to the streets of Quiapo to reimagine the all-time Pinoy classic, the chicken helmet. Back in chef...

    About Arsenal

    Arsenal Content Marketing

    We’re a group of problem solvers, storytellers, and idea makers all charging to transform businesses into brands your audience can rally behind. We help brands marry strong creative focus with tech, data, and strategy to craft game-changing experiences designed to connect the heart of your brand with the hearts of your audience. 

    It’s not just about what we know, but how we do it. Our uniquely user-centric approach is what makes Arsenal one of the fastest-growing agencies in the world.

    Services

    Marketing consultancy

    We approach campaigns with your users in mind. That unwavering desire to communicate with your audience through the right voice, look, and feel will set your brand apart from others.

    Multimedia services

    Armed with the power of digital and social, we craft video and editorial content that matter and are relevant to exactly the audience you want to reach and serve.

    Content production

    We help brands make moves with best-in-class content production made with great ideas, pitch-perfect language, and by a group of misfits all charging to help your message stick.

    Content syndication

    Using the latest in MarTech and digital analytics, we help shape end-to-end customer journeys that sell, generate leads, and build brand loyalty – without ever feeling sleazy.

    Media management

    We maximize ad spend by optimizing not just for algorithms, but for people too, enabling us to deliver great results regardless of advertising or media platform/channel.

    Events and activation

    We magnify IRL interaction with thoughtful digital experiences that make branded events, shows, tours, activations, exhibitions, and meetings less boring and more human.

    Clients

    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image
    client-image