Ever feel like you’re drowning in a sea of countless sunscreen brands? Yeah, us too. But you know what they say, sometimes the best discoveries are the ones you least expect.
Introducing Carroten, the leading suncare brand from Greece that’s about to shake up your summer routine. We’re giving you the inside scoop on how this brand went from an underdog to a total must-have.
Creating a Vision of Freedom
In the saturated suncare market, Arsenal’s challenge was to differentiate Carroten. Forget those “protect your skin” ads – we wanted to show you how Carroten is your ticket to living life on your terms, no matter where the sun takes you.
Our message was simple: sunscreen shouldn’t hold you back. It should set you free. Carroten is all about embracing the sunshine, chasing your passions, and saying yes to every adventure that comes your way. We didn’t just tell you this, we showed you. We featured people who live different daily lives doing what they love under the sun, with Carroten as their trusty sidekick.
Bringing the Vision to Life Through Video
Our main campaign video was all about capturing the thrill of adventure and the pure joy of exploring. We captured the adrenaline rush of surfing, the peace of a mountain hike, and the bliss of a beach day. It was all about that feeling of total freedom, that feeling you get when you’re doing your thing, and Carroten’s got your back.
We featured dynamic action shots that captured the energy and excitement of outdoor and indoor scenes, seamless transitions between diverse environments, and subtle product placement that integrated Carroten into the narrative without overshadowing the experience itself.
Our social media strategy was crucial in amplifying Carroten’s message. We leveraged various social platforms to extend our main campaign video’s reach and generate significant brand buzz.
Beyond the campaign video, our social media content consistently echoed Carroten’s key message: “Under Every Kind of Sun.” This approach strengthened our brand identity across all platforms, creating a cohesive and memorable presence.
Our Carroten video campaign achieved remarkable results. We not only got Carroten on everyone’s radar but also made it the brand everyone wanted to be seen with. The numbers don’t lie: over 313,000 views and a reach of almost 1 million people in one month.
And while the numbers were great, the excitement we generated was also something to recognize. Our campaign got people talking, sharing, and most importantly, feeling the Carroten energy. We showed you that sun protection isn’t a buzzkill, but is your ticket to endless summer fun.
THE BOTTOMLINE
Arsenal’s innovative approach to content marketing placed Carroten at a competitive level. We told a story that resonated with you, a story about freedom, adventure, and living life to the fullest. We made sun protection cool, we made it exciting, and we made it Carroten.
This campaign wasn’t just about selling sunscreen. It was about changing the way you see sun protection. It’s not a chore, but a part of your routine that lets you embrace everything the world has to offer—an enabler of fun and passion, and that’s the kind of message that sticks.
So, if you’re a brand that’s feeling lost in the crowd, take a page out of our book. A little creativity and a whole lot of passion can go a long way. Shoot us a message at info@arsenalcontent.com.