Here’s what other social media case studies won’t tell you: the landscape of social marketing is tough to breakthrough. Insufferably noisy, brands can only hope for that boost to help them rise above the noise.
It’s been likened to the Wild, Wild West – a fair comparison.
Working with Sunglass Haven back in 2018, we knew our goal wasn’t for the brand to get found. Social, after all, works differently from search or paid advertising. Here, you have to be up on the board and willing to play in order to get seen. So, we did that.
About the project
Sunglass Haven collaborated with us for two campaigns – “Sunglass Haven Style” and “Look Into the Decade” – both mounted in sure bids to reaffirm their position as a luxury eyewear retail store in the Philippines. These are on top of the social media management and content creation we did with Sunglass Haven.
Sunglass Haven Style featured a quartet of key online leaders – Lexi Mendiola, Patricia Henson, Lance De Ocampo, and Anton Del Rosario – to showcase just how easy it is to build up your own personal style inside the Sunglass Haven store. The project ended up being a knockout, garnering a 250,000++ in collective reach, a record-high for the premium brand.
Look Into the Decade was built to help inspire Sunglass Haven’s audience to look to the new decade with a positive outlook. For this, we enlisted the help of celebrities and KOLs, including Aaron Atayde, Louise Delos Reyes, Kally Araneta, Chelsea Robato, and Ezra Domingo. The video received a warm reception and a great social reach.
Looking at the work
We shot, produced, and edited videos and social content for Sunglass Haven, all of which are live on their Facebook page. Jump on each one after the bump.
Social delivers clear results
Upon publishing and distribution of the above content, Sunglass Haven saw vivid improvement on reach, impressions, and engagement. We’ll get to the numbers per-campaign in just a moment, but first, let’s get to some YoY improvement on their Facebook page, from 2018 to 2019.
- 297.07% increase in post impressions (181,535 -> 720,814)
- 260.29% increase in post reach (121,443 -> 437,548)
- 251.04% increase in engagement (6,383 -> 22,407)
The above metrics can be attributed to better social management (thanks to our rockstar managers in the team), but the numbers clearly point to the increase in the quality of social content. Sunglass Haven’s audience resonated with said content aplenty, thereby increasing engagement and reach.
The two aforementioned video series garnered strong numbers too. You can check them in full below.
- Sunglass Haven Style
- 256,060 collective post reach
- 767 collective engagement (likes, shares, comments)
- Look Into the New Year
- 71,140 post reach
- 304 engagement (likes, shares, comments)
According to Sunglass Haven, these numbers translated into spikes in product-specific inquiries as well as a significant increase in store foot traffic. Success!
Over to you
As a marketing channel, social media is a clear choice for companies wanting their brands to be seen and their voices heard. That’s certainly the case for Sunglass Haven, who made the choice to put out great(er) content and as a result, saw real quantifiable success.
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