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    Blog

    We stay on top of current goings-on, intriguing stories, and important conversations across pop culture, food, style, travel, and more. There’s always a story in every turn, and each one reveals a lot about who we are as people.

    The Philippines’ Unofficial Christmas Countdown: A Marketing Bonanza?

    The Philippines has a unique tradition: the BER months (September, October, November, and December) mark the unofficial start of Christmas. While some might find this early, for Filipinos, it's...

    Content Marketing Through the Lens of a Production Intern

    “As a Production Intern at Arsenal, I've discovered that content marketing is more than just creating visually appealing content. It's about weaving stories, evoking emotions, and connecting with viewers...

    Our Favorite Dishes from The Good Meat Heritage Series

    Food embodies a profound connection to cultural heritage. It's a window into a culture's history and identity, connecting its people to the past and present, telling stories through flavors...

    The Art of Font Pairing: Insights from Arsenal’s Creative Minds

    Typography can make or break a good piece of content. At Arsenal, no one knows that like our Creatives Team who live and breathe it. Because searching for the...

    Selling Sun Safety: How Arsenal Content Helped Make Carroten Your Go-To Suncare Brand

    Ever feel like you're drowning in a sea of countless sunscreen brands? Yeah, us too. But you know what they say, sometimes the best discoveries are the ones you...

    Meet Your Strategic Partner for Innovative Campaigns — Arsenal Content Marketing

    In a sea of clutter and noise, Arsenal Content Marketing stands out as your not-so-typical marketing agency—a team of strategists and creative storytellers who leverage the power of content...

    Shows

    Our shows offer an illuminating lens into the arts, culture, and urban life as we get intimately close with the country’s most interesting figures, industries, and trades. Each episode is a unique adventure, but also inquires about the things that connect us as humans.

    8 Ball: Alvin Aguilar

    Jump in the ring with MMA fighter Alvin Aguilar as he gives us the lowdown – and more! – in this episode of 8 Ball.

    8 Ball: Albert Nicolas

    We dare you to spend a hot minute with Albert Nicolas and not fall in love.

    Mia Ayesa: When passion strikes…

    Let Mia Ayesa’s immeasurable passion as a DJ inspire you in this special edition of Influences.

    Alvin Aguilar: What makes a champion

    We share the cage with the father of MMA in the Philippines, Alvin Aguilar.

    What the Food?!: Chicken Helmet with Dra. Vicky Belo

    In the premiere episode of What the Food?!, chef Reggie Aspiras takes to the streets of Quiapo to reimagine the all-time Pinoy classic, the chicken helmet. Back in chef...

    About Arsenal

    Arsenal Content Marketing

    Arsenal Content Marketing is your strategic advantage in a crowded digital landscape. We don’t just deliver content; we craft experiences. Our team of seasoned storytellers, data-driven strategists, and innovative creatives are ready to forge your brand with vivid and compelling narratives that reveal the heart of your story—creating authentic and human connections with your audience.

    Services

    Marketing Consultancy

    Gain a strategic advantage with our user-centric marketing consultancy. We analyze your brand, your market, and your audience to develop a winning formula for success. From crafting compelling brand identities to refining your messaging and positioning, we empower you to stand out from the competition and achieve your marketing goals.

    Multimedia Services

    Tell your brand’s story with captivating video and editorial content tailored for every screen. Our in-house studio and editing facilities deliver high-quality work at the speed and efficiency of the digital age.

    Content Production

    Bring your brand’s story to life across every platform with our full-service content production team. From broadcast campaigns to social media content, we create compelling audio, video, and editorial content that captivates your audience and drives results.

    Content Syndication

    Transform your content into a powerful growth engine with our data-driven syndication strategies. We leverage cutting-edge marketing technology and advanced analytics to amplify your reach, attract new prospects, and nurture lasting customer loyalty.

    Media Management

    Break through the clutter and maximize your media investment with our data-driven, media-agnostic approach. We go beyond traditional media strategies, optimizing in real time to ensure your message reaches the right audience at the right time.

    Events and Activation

    Create unforgettable brand experiences nationwide with our events and activations arm, Catch Advertising Inc..
    We handle every aspect of your experiential marketing needs, from concept development to nationwide execution, ensuring your brand message resonates with your target audience.

    On-Ground and Digital Ad Placements

    Maximize your brand’s visibility and impact through our targeted on-ground and digital ad placements. Our proven expertise, demonstrated by our successful partnership with the AIA 7s Super League, and extensive network ensure your message reaches your target audience effectively, driving engagement and boosting brand awareness.

    Clients

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